| Type |
Insight |
Source |
|
Article
|
“Marketing Analytics For Small and Medium Size Brands” |
DMA Analytics Journal (Jun 1, 2015) |
|
Book
|
“The Consumption Expenditure Function” |
Amazon Media EU S.à r.l. (Sep, 2013) |
|
Paper
|
“Agent-based modeling: Methods and techniques for simulating human systems” |
PNAS (May 14, 2002) |
|
Chapter
|
“Introduction to Probability Chapter 11: Markov Chains” |
American Mathematical Society(1997) |
|
Paper
|
“Media Exposure through the Funnel: A Model of Multi-Stage Attribution” |
Carnegie Mellon University, University of Pennsylvania (August 17, 2012) |
|
Article
|
“At the End of the Day, It’s Free Cash Flow” |
A. T. Kearney Consumer Insight (Sep 1, 1998) |
|
Article
|
“Contact Management New Edge to Marketing Dollars” |
A. T. Kearney Consumer Insight (Sep 1, 1997) |
|
Paper
|
“A New Approach to Consumer Theory” |
Kelvin J. Lancaster. The Journal of Political Economy, Vol. 74, No. 2 (Apr., 1966), pp. 132-157 |
