Marketing Analytics
Today’s marketing campaigns’ ROI analytics scenarios are changing rapidly:
- Purchasers may live all around the world (use common or different channels)
- Different environmental & cultural behaviors to attract
- Increasing number of possible engaging tactics
- Consumers follow different paths to purchases
- More and more different product channels
- Different types of conversions (not only sales are considered)
- Marketing campaigns targeting very different potential visitors
- Consumers tastes changes faster and faster
- Digital sites to place ads grow in number every day (social media, search engines, other websites)
And face increasing challenges and threats:
- Huge and increasing amounts of data to analyze
- Fake clicks are mining marketing campaigns’ budgets
- Media Centrals, the same as Google, are now ‘judge in his own case‘ when invoicing
- Most Marketing Campaigns/Channels/Tactics do not get the right sales attribution due to last-touch/first-touch analytics
- Linear Regression Models are highly inaccurate
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To work out these challenges, our competitors’ models are fully inefficient. Exabai offer his customers proprietary developments with machine learning and artificial intelligence models for: Marketing Analytics |
